THE Left has a gift for using clever language to push its causes. The trick is to start with a literal truth, a platitude so steeped in emotion it tugs on the heartstrings of human nature, something that just about every sane person will agree on. But what makes the use of a literal truth so seductive is the way it is used to hide a substantive untruth. A bit of intellectual rigour lifts the cloak on these dishonest word games. Just a few quick examples before we move to something far more serious.
Last Thursday evening I was a panellist on ABC1’s Q&A program. On the left side sat Todd Sampson, a successful advertising executive who appears on The Gruen Transfer, also on the ABC. Like any good advertising executive, Sampson, who is also the co-creator of Earth Hour, knows how to use an emotional platitude to get a response.