THE Left has a gift for using clever language to push its causes. The trick is to start with a literal truth, a platitude so steeped in emotion it tugs on the heartstrings of human nature, something that just about every sane person will agree on. But what makes the use of a literal truth so seductive is the way it is used to hide a substantive untruth. A bit of intellectual rigour lifts the cloak on these dishonest word games. Just a few quick examples before we move to something far more serious.
Last Thursday evening I was a panellist on ABC1’s Q&A program. On the left side sat Todd Sampson, a successful advertising executive who appears on The Gruen Transfer, also on the ABC. Like any good advertising executive, Sampson, who is also the co-creator of Earth Hour, knows how to use an emotional platitude to get a response.
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2 comments:
And if "emotional platitude to get a response" is ignored?
Left right out?
Completely OT but you gotta watch this!
http://wattsupwiththat.com/2009/10/14/video-how-some-skeptics-might-view-the-rush-to-save-the-planet-now-meme/#more-11695
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