Tourism Queensland's new $4.16 million global brand Queensland, Where Australia Shines has already recorded more than $3.7 million in publicity value for Queensland since its launch last Tuesday, Minister for Tourism Peter Lawlor said.Okay, sounds good.
However, tonight some mob is complaining that the new advertisements aren't sun-smart.
What? Isn't that why people come to Queensland beaches?
Other people are complaining that "The Outback" isn't represented.
There's only so much they can put into an advertisement.