Sales of alcopops are down by a million units in just a week since the introduction of higher tax.
Nicola Roxon, health minister, says that this has led to less alcohol being sold.
So why are the bottleo's saying that spirits are walking off the shelves?
And why did a parent phone the ABC Madonna King programme and say that teens would rather spend $25 on an ectasy tab and drink water all night.
Gee, that's really worked, hasn't it!